Important Factors in WordPress Rankings via SEO ...

A great deal of advice abounds on the Internet with reference to exactly what people should do to achieve high rankings in Google and other search engines for their WordPress pages. Some folks agree, certain people disagree, and some people are out-and-out confusing.

Click away when anyone recommends that you employ Free For All (FFA), traffic exchanges, and submitting your site to search engines. That is so out of date it is not funny.

Not too long ago a well-known group of search engine optimization professionals provided their professional opinions to SEOmoz regarding what is important to get outstanding search engine listings today.

According to the consensus opinion of the SEO professionals, these are the 4 top ranking factors for SERPs.

The Keywords that Appear in the Title Tag

The use of the correct keywords in the text for the title tag of a WordPress post is extremely important. It does not only assist with higher rankings, it also helps with higher click-through from the SE listings to the blog. It is of little use to be listed high in the results and not receive a high number of clicks. The primary purpose is to get as many targeted visits to your site as possible.

The keywords that were used by the searcher are bolded in the results of the search. When part of the page title is shown in bold, it gives the listing an improved chance of being seen and getting a click. However, bolded keywords are not the only thing to consider when writing the title.

A lot of additional clicks can be earned from a smartly composed title, especially when it invites the web surfer to click. It is more advantageous to receive 100 clicks from the 5th position through having a great page title tag compared with 50 clicks from listing number 3 with a boring page title tag, right?

Anchor Text of Links to Your Site

The anchor text that is employed in the hyperlink that points to your site from another web site counts a lot in the search engine algorithms to decide what your site is all about. In addition, what your web site is focused on determines to a large extent what it will rank for in the SERPs.

If at all you can influence in any way the anchor text that external web sites utilize when they link to your site, then it is an extremely productive way of investing your time.

The more sites that link to your web site utilizing a certain keyphrase, or variations of that keyphrase, will cause the search engines to more easily compute that your site is focused on that certain keyphrase.

It is even better when the content of the page on your web site contains that particular keyphrase and phrases similar in meaning.

Global Link Popularity of Your Site

The volume of links that are pointed to a site is used by the search engines to compute the relative importance of your site. This includes both quality of hyperlinks and quantity of the links.

The more distinct web sites that have links to your site, the higher the SE is will compute the perceived importance of your site.

The building of links doesn stop. There can never be enough links pointing to your site. It is true that it is possible to build backlinks too fast and that can trigger some flags in the algorithms of the search engines. Notwithstanding, if it is done as an ongoing effort with a longer term outlook, every backlink is worth the resources spent in getting it. The links all add up to an improved perceived importance of your site.

Internal Linking Structure of Your Web Site and the Resulting Link Popularity

It is a fact that some of your web pages will attract more external backlinks than other pages. The pages that do not get lots of links could be the real income generating pages that you would wish to rank well in the SE indexes.

The internal linking structure, in addition to the anchor text employed in the internal links, is the way to distribute PageRank inside the perimeters of your site. The prudent approach to success is to get the professional WordPress search engine optimization plugin that is expressly designed to do that.

Some SEO professionals say that an internal link has the same weight as an external link. That does not mean your site will gain high rankings with only internal links. What it means is that you can cause a page to be ranked by pointing internal links to it even if it doesn have many external links, on the condition that the rest of your site has accumulated enough trust from external links.

Conclusion

Search engine optimization may appear daunting when one looks at it as a whole. However, when viewed as individual activities, there are a few comparatively uncomplicated things one can concentrate on for the biggest benefits.

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