What is Google analytics? It’s a Google tracking system, that you install on a webpage, and it crunches out a report with stats such as the number of visitors to a page, the number who “bounced” off the page (meaning that page was the only page they visited before clicking away), keywords that your visitors used to find your blog, and which links on your page that visitors clicked on.
You can use all of these statistics to optimize the response rates to your blog. Simply change one thing - or more - about your page and the statistics will tell you if that change results in visitors staying longer on a page, whether you higher click through on links - and if you use the goal setting system in analytics, whether you succeeded in your conversion to sales goals.
Unlike a standard web page, you simply have to go through the same procedure as any other plugin to install Google analytics on your blog - download the plugin from Google analytics statistics, upload it to your Wordpress plugin file with your web host and then activate the plugin from your Wordpress dashboard. (For a standard web page you have to copy your HTML code from your Google account and paste it at the bottom of your page just before the tag).
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